Philosophy… The philosophy behind Blanche Box is to pull together years of experience and contacts to create a clear space to create world class brands and strategies to support them. The idea is to utilize contacts, or should I say industry leaders, to take a holistic approach to Brand Marketing and Sales.
The “Blanche” clear space and the “Box” of contacts and skill sets.
Blanche box looks at your “Blanche Box” business and marketing holistically. Not one without the other. Too many times you see areas of business working in isolation…Marketing departments that don’t talk to the Sales department, Sales teams who aren’t a part of the Web development process or the Events person being left out of the loop of what the real objective is; sales, brand awareness or brand impact?.
The BB approach is to look at all areas and ensure everything aligns. If you don’t, you can miss the mark or find that your customer is unsure of what it is you are offering.